Questions concerning SEO (Search Engine Optimisation) are many and varied. In this section, you can learn the answers to some of your more common and more curiosity-driven questions.
Is SEO Just Another Hack?
No. SEO is a valid, researchable method of advertising, organizing and distributing your site among other web content and within search rankings. Many professionals attend online schools to learn advanced SEO techniques.
When Can I Start Using an SEO Service?
You can start a strong, valid SEO campaign immediately. Contact your SEO site professionals (or get a reference from an actively online business) and talk to the pros about your goals for the future. Ask them about all of the options available, have them quote a price for you, and be sure to understand the budget requirements to receive steady, ongoing, new web content for your site.
Is SEO Really All That Effective?
Yes, it is. Businesses which employ valid SEO Professionals, such as Blink Digital, find that they can achieve a much larger customer base and that, in time, 80% of their customers can come from their online business listings.
What are the Downsides of Using SEO?
SEO is a tool. As with any tool, it can be abused. However, the only true abuse which can occur is a light form of spamming. Users and search engines identify and mark spamming characteristics, so even this form of abuse is extremely short-lived. Otherwise, there are zero downsides to using SEO.
Can I Get a Money-Back Guarantee with My SEO Service Purchase?
This is something which you must discuss with your SEO Provider. Their business may give a guarantee on search engine rankings, but the guarantee may only cover “some” improvement, without delineating how much improvement there will be. There is no way to fully guarantee ranking as number one in searches, but the amount of effort (and funding) involved will directly tie in to how far your site will climb.
Can I do SEO on My Own?
Yes, you can. However, it is not recommended for two reasons: First, you must study, research and become extremely adept at using SEO, which is a huge, time-consuming process. Secondly, in order to achieve and maintain high search engine rankings, you must provide fresh, poignant, daily content for your site. This is not only time-consuming, but it can also be frustrating if you lack the knack for writing.
What is the Difference Between Hiring an SEO Company and Doing It Myself?
The difference is: everything. SEO Professionals have received extensive training and knowledge on the ins and outs of the search engine universe, how to manipulate various factors in your success, and to reach your goals quickly and efficiently. They have spent the time and effort on learning this trade so that you do not have to. They are computer, internet and programming experts. While you may achieve a small amount of success doing it yourself, the results from hiring a professional company are astounding.
How Much Does SEO Cost?
This is also depending upon your SEO Service Provider. However, the cost per month or year with a quality SEO Provider, such as Blink Digital, is significantly cheaper than a pay-per-click advertising campaign.
Do I Have to Keep Doing SEO Forever?
In a nutshell, yes. This does NOT mean that you have to spend money which you do not have. A quality SEO campaign will increase your sales within five to seven weeks so significantly that it will more than pay for itself. You will never have to “eek out a living” by carefully balancing your SEO budget and your online income. If, after five to seven weeks, you are not beginning to make double the cost of your SEO campaign…shop for other SEO Providers. Remember that search engines cannot be coerced to rank at will, so it WILL take some time in the beginning, but you should have noticeable results within four months.